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Calls to BAN the Coca-Cola truck from visiting Liverpool this Christmas

Calls have been made to BAN the famous red Coca-Cola truck from coming to Liverpool this Christmas. The city’s Liberal Democrat party[1] has stated its belief that the popular festive tradition[2] should not take place in December because it says Liverpool “is in the grip of an obesity epidemic”. Lib Dem leader Cllr Richard Kemp[3] has written to bosses at Liverpool One to ask if it is planning to host the truck this Christmas – and to give his party’s reasons why the visit should not happen.

For each of the past five years, the illuminated heavy loader, emblazoned with the red-and-white logo of the famous soft drink all lit up, has attracted thousands of people in the city centre[4] .

Hundreds turn out to see the Coca-Cola in Liverpool

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But it is a tradition that Cllr Kemp and his party colleagues believe should stop this year. In his letter to Liverpool One[5] bosses, he states: “I believe that the visit by Coca Cola should not take place. “You only have to look around you to see that Liverpool is in the grip of an obesity epidemic – 30% of our 11 years olds are obese with about 5% being clinically obese.

Richard Kemp

“Up to 60% of our adults are obese and many of them clinically obese – we must take action to deal with this because the consequences are alarming.”

Describing the visit of the Coca-Cola truck to Liverpool over the past five years as a “cynical event”, he added: “It is not designed to welcome Christmas but to increase the consumption of a product that is grossly unhealthy.” He added: “10% of all hospital beds are occupied by people with type II diabetes. All of which is avoidable if people were to eat and drink properly and take enough exercise.”

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His Liberal Democrat council colleague, Cllr Mirna Juarez added: “There is plenty of profit to be made in Liverpool One during the Christmas run up and New Year sales.

“I am sure that the tills will be ringing even without the visit of this promotion. “I appeal to Liverpool One to put our children first and join with public health campaigners to promote a wonderful, joyous and safe Christmas for the children of Liverpool and their parents.”

Calls to BAN the Coca-Cola truck from visiting Liverpool this Christmas

Following last year’s visit to the city, leading public health expert professor John Ashton accused the drinks giant of hijacking Christmas with its nationwide tours, which he said bring “gifts of bad teeth and weight problems”. This prompted an angry response from some ECHO readers, who accused the professor of lacking festive cheer.

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Responding to the latest criticism, a spokesperson for Coca-Cola Great Britain said: “The Coca-Cola Christmas truck tour provides a moment of fun for everyone in the build-up to Christmas and we’ve had a positive response from many people in Liverpool when we visit each year.

“The tour is now in its seventh year and each year we receive hundreds of requests to visit, something that we take into account when creating a route which has a good geographical spread. “People will have the opportunity to see the truck up close, have their photograph taken and enjoy a choice of a small 150ml can of Coca-Cola Classic or one of our zero sugar options Diet Coke or Coca-Cola Zero Sugar.”

The Coca-Cola truck in Williamson Square.

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Liverpool One bosses said they couldn’t comment on the issue at present because it has not been revealed exactly where the Coca Cola truck will visit this festive season. Donna Howitt, Head of Marketing for Liverpool ONE, said: “The Coca Cola truck has not been confirmed to visit Liverpool ONE this year so we are not in a position to comment.”

Coca-Cola is expected to reveal the planned route for its truck tour towards the end of this week.


  1. ^ Liberal Democrat party (www.liverpoolecho.co.uk)
  2. ^ the popular festive tradition (www.liverpoolecho.co.uk)
  3. ^ Cllr Richard Kemp (www.liverpoolecho.co.uk)
  4. ^ attracted thousands of people in the city centre (www.liverpoolecho.co.uk)
  5. ^ Liverpool One (www.liverpoolecho.co.uk)

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