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Calls to BAN the Coca-Cola truck from visiting one UK city this Christmas

One city in the UK could miss out on the annual visit of the popular Coca-Cola truck this Christmas after calls for a ban. Liverpool’s Liberal Democrat party[1] has said the popular festive tradition[2] should not take place in December because the city it “is in the grip of an obesity epidemic”. Lib Dem leader Cllr Richard Kemp has written to bosses at shopping centre Liverpool One to ask if it is planning to host the truck this Christmas – and to give his party’s reasons why the visit should not happen, reports the Liverpool Echo.[3][4]

For each of the past five years, the illuminated heavy loader, emblazoned with the red-and-white logo of the famous soft drink all lit up, has attracted thousands of people in the city centre[5] . But it is a tradition that Cllr Kemp and his party colleagues believe should stop this year. In his letter to Liverpool One[6] bosses, he states: “I believe that the visit by Coca Cola should not take place.

“You only have to look around you to see that Liverpool is in the grip of an obesity epidemic – 30% of our 11 years olds are obese with about 5% being clinically obese. “Up to 60% of our adults are obese and many of them clinically obese – we must take action to deal with this because the consequences are alarming.”

a group of people riding on the back of a truck: Credits: PA (C) Provided by Trinity Mirror Plc Credits: PA

PA Describing the visit of the Coca-Cola truck to Liverpool over the past five years as a “cynical event”, he added: “It is not designed to welcome Christmas but to increase the consumption of a product that is grossly unhealthy.”

He added: “10% of all hospital beds are occupied by people with type II diabetes. All of which is avoidable if people were to eat and drink properly and take enough exercise.” His Liberal Democrat council colleague, Cllr Mirna Juarez added: “There is plenty of profit to be made in Liverpool One during the Christmas run up and New Year sales.

“I am sure that the tills will be ringing even without the visit of this promotion. “I appeal to Liverpool One to put our children first and join with public health campaigners to promote a wonderful, joyous and safe Christmas for the children of Liverpool and their parents.”

a man wearing a suit and tie: Credits: Liverpool Echo (C) Provided by Trinity Mirror Plc Credits: Liverpool Echo

Liverpool Echo

a large red truck on the side of a building: Credits: Coca Cola (C) Provided by Trinity Mirror Plc Credits: Coca Cola

Coca Cola Following last year’s visit to the city, leading public health expert professor John Ashton accused the drinks giant of hijacking Christmas with its nationwide tours, which he said bring “gifts of bad teeth and weight problems”.

This prompted an angry response from some ECHO readers, who accused the professor of lacking festive cheer.

a red and black truck sitting on top of a car (C) Provided by Trinity Mirror Plc

Responding to the latest criticism, a spokesperson for Coca-Cola Great Britain said: “The Coca-Cola Christmas truck tour provides a moment of fun for everyone in the build-up to Christmas and we’ve had a positive response from many people in Liverpool when we visit each year. “The tour is now in its seventh year and each year we receive hundreds of requests to visit, something that we take into account when creating a route which has a good geographical spread. “People will have the opportunity to see the truck up close, have their photograph taken and enjoy a choice of a small 150ml can of Coca-Cola Classic or one of our zero sugar options Diet Coke or Coca-Cola Zero Sugar.”

Read more: 7 things you didn’t know about Coca-Cola’s Holidays Are Coming advert as truck sets off across the UK[7]


  1. ^ Liberal Democrat party (www.liverpoolecho.co.uk)
  2. ^ the popular festive tradition (www.liverpoolecho.co.uk)
  3. ^ Cllr Richard Kemp (www.liverpoolecho.co.uk)
  4. ^ Liverpool Echo. (www.liverpoolecho.co.uk)
  5. ^ attracted thousands of people in the city centre (www.liverpoolecho.co.uk)
  6. ^ Liverpool One (www.liverpoolecho.co.uk)
  7. ^ Read more: 7 things you didn’t know about Coca-Cola’s Holidays Are Coming advert as truck sets off across the UK (www.mirror.co.uk)

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