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Christmas is coming! Coca-Cola truck tour 2017 dates revealed

Coca-Cola has revealed its famous Christmas[1] truck tour dates – meaning the holiday season is well and truly on the way. Now in its seventh year, the iconic tour will kick off in Glasgow, Scotland, on November 11 and visit 42 locations across the UK. After snaking its way across the country, the truck will make its final stop at Essex’s Lakeside Shopping Centre on December 17.

At each stop, fans can project festive selfies across the side of the vehicle. They will also be able to enjoy a 150ml can of Coca-Cola Zero Sugar, Diet Coke or Coca-Cola Classic in a ‘winter wonderland’ setting. Scroll down to find out when the truck is coming to your town

Coca-Cola has revealed its famous Christmas truck tour datesCoca-Cola has revealed its famous Christmas truck tour dates Video LoadingVideo UnavailableClick to play Tap to playThe video will start in 8Cancel

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In a statement to Mirror Online, Coca-Cola said : “For those visiting as the sun sets, the truck really comes to life with a special animation celebrating the magic Coca-Cola brings to Christmas.”

“Every truck stop will also include a recycling call-to-action, encouraging consumers to recycle bottles and cans in line with Coca-Cola’s recent ‘Love Story’ recycling advert.”

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Over the last seven years, the truck has travelled more than 730,000 miles – the equivalent of 29 times around the world. Featuring a whopping 8,772 fairy lights and playing the ‘Holidays are Coming’ jingle, it attracts fans from across the country.

The iconic tour will kick off in Glasgow, Scotland, on November 11 and visit 42 locations across the UKThe iconic tour will kick off in Glasgow, Scotland, on November 11 and visit 42 locations across the UK The vehicle, which plays the 'Holidays are Coming' jingle, attracts fans from across the countryThe vehicle, which plays the ‘Holidays are Coming’ jingle, attracts fans from across the country

Earlier this year, health experts called for the Christmas truck tour to be banned[2] amid claims it encourages obesity. The bright red lorry made 44 stops across Britain over the holidays last year with children handed free sugary drinks.

The drinks giant was accused of promoting an unhealthy lifestyle as experts called for an end to the whistle-stop tour. A letter signed by five public health directors and members of the Faculty of Public Health, said: “We can celebrate without allowing Coca-Cola to hijack Christmas by bringing false gifts of bad teeth and weight problems to our children.” But Coca-Cola shrugged off the criticism and said it was “difficult to understand” why banning the truck would drive an improvement in public health.

The truck was spotted in east London by Stewart Power in SeptemberThe truck was spotted in east London by Stewart Power in September

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The company cited government data which showed sugar intake from soft drinks by children and teenagers was in decline.

However, there were recently calls to ban the truck from Liverpool amid claims the city is “in the grip of an obesity epidemic”. Lib Dem leader Cllr Richard Kemp wrote to bosses at Liverpool One to give his party’s reasons why the visit should not happen. According to the Liverpool Echo[3], he said: “You only have to look around you to see that Liverpool is in the grip of an obesity epidemic – 30% of our 11 years olds are obese with about 5% being clinically obese.”

He added that the truck tour was “not designed to welcome Christmas but to increase the consumption of a product that is grossly unhealthy”.

Over the last seven years, the truck has travelled more than 730,000 milesOver the last seven years, the truck has travelled more than 730,000 miles

But responding to the criticism, a spokesperson for Coca-Cola Great Britain said: “The Coca-Cola Christmas truck tour provides a moment of fun for everyone in the build-up to Christmas and we’ve had a positive response from many people in Liverpool when we visit each year. “The tour is now in its seventh year and each year we receive hundreds of requests to visit, something that we take into account when creating a route which has a good geographical spread. “People will have the opportunity to see the truck up close, have their photograph taken and enjoy a choice of a small 150ml can of Coca-Cola Classic or one of our zero sugar options Diet Coke or Coca-Cola Zero Sugar.”

The Christmas truck will visit Liverpool One on December 5 and 6, according to the dates released this morning. This month will also see Coca-Cola’s ‘Holidays are Coming’ advert return to British screens, 22 years since first being aired.

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It will be first broadcast on November 17. Aedamar Howlett, marketing director for Coca-Cola Great Britain said today: “Coca-Cola is synonymous with the Christmas season and it’s no secret that our much-loved Christmas Truck Tour marks the unofficial countdown to Christmas.

“We can’t wait to start spreading holiday cheer and we are excited to announce a brand new route for 2017 – which brings a sprinkling of festive magic to fans across the UK.”

For more information on the truck tour, click here[4].

Where will the truck stop?

  • Glasgow, Silverburn Centre – November 11
  • Glasgow, Asda Robroyston – November 12
  • Newcastle, Asda Bolden Collery – November 14

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  • Newcastle, Tesco Extra – November 15
  • Swansea, Tesco Extra – November 16
  • Northumberland, Sanderson Arcade – November 16
  • Northumberland, Sanderson Arcade – November 17
  • Bristol, The Mall – November 18
  • Newcastle, Intu Metrocentre – November 18
  • Newcastle, Intu Metrocentre – November 19
  • Cardiff, Queen Street – November 19
  • Plymouth, Drake Circus Shopping Centre – November 21
  • Bradford, Morrison’s Victoria Street – November 21
  • Pudsey, Asda – November 22
  • Gainsborough, Marshalls Yard – November 23

At each stop, fans can project festive selfies across the side of the vehicleAt each stop, fans can project festive selfies across the side of the vehicle

  • Bournemouth, The Triangle – November 23
  • Bournemouth, The Triangle – November 24
  • Leeds, Whiterose Shopping Centre – November 24
  • Hull, St Stephens Shopping Centre – November 25
  • Southampton, Westway Shopping Centre – November 25
  • Southampton, Westway Shopping Centre – November 26
  • Doncaster, Lakeside Village – November 26
  • Sheffield, Fox Valley – November 28
  • Leyton, Asda – November 28
  • Huddersfield, Mccaulay Street – November 29
  • Southend-on-sea, Victoria Circus – November 29
  • Bolton, Middlebrook Retail Park – November 30
  • Harlow, Market Square – November 30
  • St Helens, Tesco Extra – December 1
  • Ipswich, Asda – December 1
  • Peterborough, Tesco Extra – December 2
  • Manchester, Intu Trafford – December 2
  • Manchester, Intu Trafford – December 3
  • Mansfield, Tesco – December 3
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  • Liverpool, Liverpool One – December 5
  • Liverpool, Liverpool One – December 6
  • Baldock, Tesco Extra – December 6
  • Watford, Asda – December
  • Telford, Telford Shopping Centre – December 7
  • Wembley, London Designer Outlet – December 8
  • Nottingham, Victoria Retail Park – December 8
  • London, Jingle Bell Ball – December 9
  • London, Jingle Bell Ball – December 10
  • Birmingham, Edgbaston Street – December 9
  • Birmingham, Edgbaston Street – December 10
  • Coventry, Broadgate – December 11
  • Reading, Riverside Shopping Centre – December 13
  • Rushden, Waitrose – December 14
  • Milton Keynes, Xscape – December 15
  • Essex, Lakeside – December 16
  • Essex, Lakeside – December 17

References

  1. ^ Christmas (www.mirror.co.uk)
  2. ^ health experts called for the Christmas truck tour to be banned (www.mirror.co.uk)
  3. ^ Liverpool Echo (www.liverpoolecho.co.uk)
  4. ^ here (www.cocacola.co.uk)



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