Driving To Deliver Your Business

Holidays AREN'T coming! Health chiefs want to BAN the Coca-Cola truck from touring the UK because of the 'sugar risk '

  • Duncan Selbie said local authorities which are allowing the signature red truck to stop in their area should ‘reflect on whether it’s in the best interests of health’
  • The drinks giant’s UK truck tour is now in its seventh year, visiting 42 locations
  • It started on November 11 in Glasgow and will end in Lakeside on December 17
  • PHE said Coca-Cola is visiting some of the country’s ‘tooth decay’ hot spots

|

69

View
comments

Health chiefs are calling for the Coca-Cola truck to be banned from touring the UK because of the ‘sugar risk’.

Duncan Selbie, chief executive of Public Health England (PHE), said local authorities which are allowing the signature red truck to stop in their towns and cities should ‘reflect on whether it’s in the best interests of the health of local children and families’.

The drinks giant’s UK truck tour is now in its seventh year, visiting 42 locations.

It started on November 11 in Glasgow[2] and will end in Lakeside, Essex, on December 17.

The drinks giant's UK truck tour is now in its seventh year, visiting 42 locations. Pictured in Lincolnshire

The drinks giant’s UK truck tour is now in its seventh year, visiting 42 locations.

Pictured in Lincolnshire

The tour will kick-off in Glasgow on November 11, before visiting 42 locations and finishing at Essex's Lakeside Shopping Centre on December 17

The tour will kick-off in Glasgow on November 11, before visiting 42 locations and finishing at Essex’s Lakeside Shopping Centre on December 17

PHE said Coca-Cola is visiting some of the country’s ‘tooth decay and obesity hot spots’ during the tour.

‘Big name brands touring the country at Christmas to advertise their most sugary products to children and boost sales does nothing to help families make healthy choices and wider efforts to combat childhood obesity and rotten teeth,’ Mr Selbie said.

‘Local authorities celebrating sugary drinks in this way need to reflect on whether it’s in the best interests of the health of local children and families.’

PHE said per cent of the towns and cities the tour is visiting have higher-than-average rates of tooth decay in five and 12-year olds, and levels of obesity and being overweight among children starting secondary school.

When the drinks giant launched its truck tour earlier this month, Shirley Cramer, chief executive of the Royal Society for Public Health, said: ‘Our nation is in the grip of an obesity epidemic and sugary drinks are a big part of the problem – they account for 30 per of four-to-10-year-olds’ daily sugar intake.

‘Our children are bombarded year-round with advertising for these products and at Christmas that pressure is ratcheted up another notch.

‘While it’s easy for all of us to indulge a little too much over the festive period, we should be able to do so without turning Christmas into a corporate sugar-fest aimed at selling drinks to children.’

Duncan Selbie, chief executive of Public Health England (PHE), said local authorities which are allowing the signature red truck to stop in their towns and cities should 'reflect on whether it's in the best interests of the health of local children and families'

Duncan Selbie, chief executive of Public Health England (PHE), said local authorities which are allowing the signature red truck to stop in their towns and cities should ‘reflect on whether it’s in the best interests of the health of local children and families’

Malcolm Clark, co-ordinator of the Children’s Food Campaign, added: ‘Coca-Cola starting their tour in Glasgow is trolling of the highest order.

‘Glasgow’s rates of obesity and dental decay are far higher than the UK average.

‘Moreover, the Scottish Government has just launched a consultation on new actions it could take to reduce obesity, recognising that companies’ voluntary efforts will never go far enough.

‘Coca-Cola should start acting more responsibly.

‘For instance, it could pledge to ensure that its low and no sugar colas are priced cheaper on the shelf and in promotions than the full sugar Coke, especially after the sugary drinks tax comes in next April.’

A can of Coca-Cola Classic contains around seven teaspoons of sugar, according to information on the Coca-Cola website.

Figures from the National Child Measurement Programme in England show that in 2016/17 almost a quarter of pupils starting their schooling were overweight or obese.

This rose to over a third among those in year six.

Among children in reception, 9.3 per cent were deemed to be obese.

This rose to 20 per cent among children who were about to start secondary school.

Mick Armstrong, chairman of the British Dental Association, said: ‘As long as tooth decay remains the number one reason for child hospital admissions this annual tour will leave a bad taste in the mouth.

‘Dentists are troubled why many local authorities are bending over backwards to aid

A can of Coca-Cola Classic contains around seven teaspoons of sugar, according to information on the Coca-Cola website

A can of Coca-Cola Classic contains around seven teaspoons of sugar, according to information on the Coca-Cola website

A spokeswoman for Coca-Cola Great Britain said: ‘The Coca-Cola Christmas truck tour is a one-off, annual event where we offer people a choice of 150ml samples of Coca-Cola Classic, Coca-Cola Zero Sugar or Diet Coke – so two of the three options are no sugar drinks.

‘This is also reflected in the take-up of samples on the truck tour – with on average over 70 per cent of what we sample being a zero sugar option.

‘We also have a policy of not providing drinks to children under the age of 12, unless their parent or guardian is present and says they can have one.

‘The truck tour route changes every year as we try to cover a fair geographical spread of the UK.’

COMING TO A PLACE NEAR YOU!

Glasgow, Silverburn Centre – November 11

Glasgow, Asda Robroyston – November 12

Newcastle, Asda Bolden Collery – November 14

Newcastle, Tesco Extra – November 15

Swansea, Tesco Extra – November 16

Northumberland, Sanderson Arcade – November 16

Northumberland, Sanderson Arcade – November 17

Bristol, The Mall – November 18

Newcastle, Intu Metrocentre – November 18

Newcastle, Intu Metrocentre – November 19

Cardiff, Queen Street – November 19

Plymouth, Drake Circus Shopping Centre – November 21

Bradford, Morrison’s Victoria Street – November 21

Bournemouth, The Triangle – November 23

Bournemouth, The Triangle – November 24

Leeds, Whiterose Shopping Centre – November 24

Hull, St Stephens Shopping Centre – November 25

Southampton, Westway Shopping Centre – November 25

Southampton, Westway Shopping Centre – November 26

Doncaster, Lakeside Village – November 26

Sheffield, Fox Valley – November 28

Leyton, Asda – November 28

Huddersfield, Mccaulay Street – November 29

Southend-on-sea, Victoria Circus – November 29

Bolton, Middlebrook Retail Park – November 30

Harlow, Market Square – November 30

St Helens, Tesco Extra – December 1

Ipswich, Asda – December 1

Peterborough, Tesco Extra – December 2

Manchester, Intu Trafford – December 2

Manchester, Intu Trafford – December 3

Mansfield, Tesco – December 3

Liverpool, Liverpool One – December 5

Liverpool, Liverpool One – December 6

Baldock, Tesco Extra – December 6

Watford, Asda – December

Telford, Telford Shopping Centre – December 7

Wembley, London Designer Outlet – December 8

Nottingham, Victoria Retail Park – December 8

London, Jingle Bell Ball – December 9

London, Jingle Bell Ball – December 10

Birmingham, Edgbaston Street – December 9

Birmingham, Edgbaston Street – December 10

Coventry, Broadgate – December 11

Reading, Riverside Shopping Centre – December 13

Rushden, Waitrose – December 14

Milton Keynes, Xscape – December 15

Essex, Lakeside – December 16

Essex, Lakeside – December 17

References

  1. ^ e-mail (www.dailymail.co.uk)
  2. ^ Glasgow (www.dailymail.co.uk)



Leave a Reply

Your email address will not be published. Required fields are marked *