Driving To Deliver Your Business

University health chief backs call to BAN Coca-Cola truck from Liverpool

A University of Liverpool Professor has joined calls to ban the Coca-Cola truck from Liverpool – declaring that it has “no place in our society”. Professor Simon Capewell, from the University[1] ‘s Department of Public Health and Policy, said sugary drinks are ‘killing us’ – and is fighting for such products to be treated in the same way as tobacco. The Public Health researcher and advocate says sugar, especially in sugary drinks, is the single biggest cause of obesity in the UK.

He has firmly supported the stance taken by Liverpool Liberal Democrat leader Cllr Richard Kemp[2] who said the annual visit of the large red Coca Cola truck to Liverpool City Centre[3] this Christmas should be cancelled as it promotes unhealthy lifestyles for children. The call led to Cllr Kemp being labelled as Scrooge – Charles Dickens’ famous Christmas-hating character, but Professor Capewell believes the politician was right on the money.

Calls to BAN the Coca-Cola truck from visiting Liverpool this Christmas

He said: “Yes, I strongly endorse Richard Kemp’s call – as does the Heart of Mersey and Health Equalities Group.

Read More

“We are indeed fighting for sugary drinks to be treated the same as tobacco which means, higher taxes and stricter limits on advertising. “The Coke Christmas truck has NO place in our society.”

Professor Capewell, who is a Professor of Epidemiology at the University and Vice President for Policy at the UK Faculty of Public Health, believes that the carbonated drinks industry is ‘fighting back’ with huge advertising campaigns and ‘suspect’ research.

Read More

The iconic illuminated vehicle has visited Liverpool at Christmas time[4] for the past five years in a row. But Cllr Kemp described the event as “cynical” and said “It is not designed to welcome Christmas but to increase the consumption of a product that is grossly unhealthy”.

Responding to the latest criticism, a spokesman for Coca-Cola Great Britain said: “The Coca-Cola Christmas truck tour provides a moment of fun for everyone in the build-up to Christmas and we’ve had a positive response from many people in Liverpool when we visit each year.

Read More

“The tour is now in its seventh year and each year we receive hundreds of requests to visit, something that we take into account when creating a route which has a good geographical spread. “People will have the opportunity to see the truck up close, have their photograph taken and enjoy a choice of a small 150ml can of Coca-Cola Classic or one of our zero sugar options Diet Coke or Coca-Cola Zero Sugar.”

The Coca-Cola truck in Williamson Square.

Read More

Since Cllr Kemp’s calls earlier this week, Coca-Cola truck announced that their truck would return to Liverpool ONE on Tuesday, December 5 and Wednesday, December 6.

It will also visit Tesco Extra in St Helens[5] on Friday, December 1.

References

  1. ^ University (www.liverpoolecho.co.uk)
  2. ^ Cllr Richard Kemp (www.liverpoolecho.co.uk)
  3. ^ Liverpool City Centre (www.liverpoolecho.co.uk)
  4. ^ Christmas time (www.liverpoolecho.co.uk)
  5. ^ St Helens (www.liverpoolecho.co.uk)



Leave a Reply

Your email address will not be published. Required fields are marked *