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Wolfgang Meier On The Business And Social Impact Of The Cargo Aviation Industry in Africa And Beyond

Wolfgang Meier

Wolfgang Meier

Wolfgang Meier is the President and CEO of Silkway West Airlines, an Azerbaijani private cargo airline that has recently been doing an increasing amount of business in Africa – transporting an unprecedented quantity of cargo into and outside Africa. I recently had the opportunity to chat with Meier whose company is considering opening an African office about the state of the globalizing cargo aviation industry, about ‘Aid to Africa 2.0’ and what the dynamic boons in market demand will mean for the future of what is a sustainably developing air cargo supply chain. You serve at the helm of an industry constantly in flux, however steadily globalizing and subsequently, scaling.

How does Silkway Airlines retain its pole position at the forefront of market operations? Silk Way Airlines is a leader in scheduled and charter cargo flights, with a route network of more than 50 destinations worldwide, a network rapidly globalizing and yes, scaling, much like the industry itself. In this environment, ‘first mover capability’ equates to competitive advantage and is key.

And so, while we build our network, we continue to provide cost-effective solutions to cargo transportation needs, leveraging our rich experience in areas once not accessible by scheduled flights, in addition to offering regular flights on intercontinental routes that extend throughout Africa, Asia, Europe, the Middle East and beyond, from our centrally located hub in Baku. We work with government and non-government organizations from all over the world to provide often bespoke solutions to a myriad of potential issues, no matter how complex. We will continue to excel in what is no doubt a competitive environment and we’ll do so due to our commitment to operating with integrity on behalf of our global and globalizing clients, public and private, fulfilling our mandate to them while perpetually modernizing in service delivery, including supply chain technologies and systems in a world driven by the ‘internet of things’ and ‘big data’, and with a social footprint properly underlined throughout all of our operations.

These factors will serve us well in remaining an outlier in the provision of air cargo services.

What do you foresee as the major challenges in cargo aviation today, in light of such unabated globalization?

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