Intersection seals five-year Portland public transportation system advertising contract

USA. Media and technology company Intersection has won a five-year contract to sell bus, rail and paratransit advertising across TriMet's public transportation system in Portland, Oregon. Under the agreement, which has a two-year option, Intersection becomes the exclusive advertising partner for the transit agency, which serves a region of more than 1.8 million people.

Intersection will deploy digital and static advertising assets across Portland's public transportation system Intersection will work with TriMet to drive revenue through a suite of media products, including vehicle exteriors and interiors, bus shelters, benches, murals, elevator wraps, and other ad formats.

These will be deployed across more than 700 buses, 145 light rail vehicles, 296 paratransit vehicles, 553 benches, 118 ad shelters and 94 stations. Intersection President of Cities & Transit Scott Goldsmith said: "With access to incredible natural resources and renowned food, music and art scenes, Portland residents and visitors thrive outdoors, making it one of the best cities in the country for advertisers to reach consumers in public space." He added: "We are proud to partner with TriMet to drive revenue for the transit agency and help brands connect with audiences in such a dynamic city."

TriMet General Manager Doug Kelsey said: "Advertising on public transit has long been a cost-effective way to reach large, diverse audiences, and is simple to execute and hard to ignore.

TriMet looks forward to a successful partnership with Intersection, together offering media opportunities across our 533-mile service district and to a region of more than 1.8 million people."

Intersection's network extends throughout the US and it reaches more than 50 million people via more than 400,000 digital and static assets nationwide.

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